|If you live or were
born in New York City, the slogan “I Love NY” means a lot to you. Here at BENY
Brands, we understand that.
New York City has
been my home since 1990, but the idea for a clothing brand began when my family
and I moved to Florida for three years. When the time came to move back to New
York City, my employer in Florida tried to convince me to stay, but I told him
that I loved living in New York too much. My boss commented that even my last
name, which is an abbreviation of my mother’s last name of Benyaminov, says BE
NY. He suggested that I should start a
clothing brand based on my last name and, with that, BENY was born.
Our idea was to
create a new and fresh clothing line with a limited number of shirts in
particular designs. To protect our brand, we gave each shirt a serial number
and allow customers to register their shirts on our website, with options to
add their pictures and social media accounts.
As BENY Brands has grown, our focus on New York has remained the same. Since 2011, we’ve been proud to offer shirts and designs reflecting our love for the city. Whether you’ve lived in New York your whole life or just visited for a weekend, we hope you’ll join in with the BE a part of NY spirit.