If you live or were
born in New York City, the slogan “I Love NY” means a lot to you. Here at BENY
Brands, we understand that.
New York City has
been my home since 1990, but the idea for a clothing brand began when my family
and I moved to Florida for three years. When the time came to move back to New
York City, my employer in Florida tried to convince me to stay, but I told him
that I loved living in New York too much. My boss commented that even my last
name, which is an abbreviation of my mother’s last name of Benyaminov, says BE
NY. He suggested that I should start a
clothing brand based on my last name and, with that, BENY was born.
In 2011, we
registered our first trademark, BENY Brothers. The brand was named for my two
sons, Jonathan and Solomon, who were both born in New York City.
Our idea was to
create a new and fresh clothing line with a limited number of shirts in
particular designs. To protect our brand, we gave each shirt a serial number
and allow customers to register their shirts on our website, with options to
add their pictures and social media accounts.
To reach a wider
audience, BENY Brands expanded with the brand “I Was In NY.” Juggling two brands
at the same time was a challenge, so my webmaster friend suggested combining
the brands with other domain names we had already registered. We then brought
BrooklynBrooklyn.com, BrooklynStyle.com, BrooklynDragon.com, NewYorkBum.com,
NYBum.com, and SexyNY.com under the umbrella of BENY Brands or BENY.nyc.
As BENY Brands has
grown, our focus on New York has remained the same. Since 2011, we’ve been
proud to offer shirts and designs reflecting our love for the city. Whether
you’ve lived in New York your whole life or just visited for a weekend, we hope
you’ll join in with the BE a part of NY spirit.
History
Our first tshirts were sold only to friends and family. "New York Bum" and "I Was In NY" designs you can see below. Due to
"I was In NY" was striking similairty to "I LOVE NY" signature trademark so they hit BENY Brands with ‘cease & desist’ order demanding that the collection be removed from the store. Now you will not find those pieces anywhere.
With "New York Bum" first batch of tshirts did come out with orange color instead of New York City brick color. In the future you may see brick color "New York Bum" tshirts.
Designs below will not be available again.
Original "I Was In NY" Design (Will not be available anymore due to ‘cease & desist’ order demanding that the collection be removed from the store.) (2011)
"New York Bum" Design will not be available anymore in the same color and with domain name listed on tshirt. (2011)
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